Google Ads for Dentists

What dental practices get wrong with Google Ads

Most practices spending money on Google Ads have three problems:

• The campaign targets every dental keyword instead of the new-patient and procedure terms the practice actually wants to grow.
• The ad sends clicks to the homepage instead of a landing page with one clear call to action.
• The front desk doesn't know which calls came from ads, so they handle high-intent leads like routine recall calls.

None of these are an ad-platform problem. They're a system problem. We fix all three in parallel.

What we run in your Google Ads account

Search campaigns built around new-patient flow and the procedures you want to promote

We do not bid on "dentist" as a single keyword. Our default campaign focus is efficient new-patient and emergency search, layered with whichever specialty service the practice wants to grow — implants, Invisalign, cosmetic, full-arch, whatever's on the chair this quarter. Each gets its own budget, landing page, and conversion goal.

Local Service Ads (LSA) and Google Business Profile

Local Service Ads and a well-optimized Google Business Profile compound the paid search investment. We set up both, manage review requests, and reply to inbound LSA leads inside the platform.

Call tracking and conversion attribution

Every call from a Google Ad gets tracked and recorded. We tag each one with the keyword that drove it, so we can shut off wasted spend and double down on the keywords that produce real new patients (not price shoppers).

Twice-monthly strategy meetings focused on KPIs that matter

Two 30-minute reviews per month, focused on the metrics that pay the rent — leads, CPL, connection rate, new patients seen, and where the budget should move next. Not views, not impressions, not a polished month-old report.

What you get with Google Ads from Dental Patient Boost

• Account ownership in your name. You keep the account if we part ways.
• Campaigns built around new-patient flow and whichever procedures you choose to promote.
• Dedicated landing pages, with online scheduling integrated when your PMS supports it.
• Call tracking on every lead, with recordings reviewed in strategy meetings.
• A monthly team training call so your front desk closes what the ads send them.
• Twice-monthly strategy meetings reviewing the KPIs that matter to the dentist, not vanity metrics.

Frequently asked questions

Do you manage Google Ads for dental practices?

Yes. Dental Patient Boost runs Google Ads campaigns for dental practices, with a particular focus on general practices under $2M where the consulting layer is calibrated for the operational economics. We can engage with specialty practices as well when there's a fit on goals and operations.

What does a Google Ads budget for a dental practice look like?

We anchor on cost per new patient, not a fixed monthly number. A working rule of thumb is a minimum of $150 in ad spend per acquired new patient, but the real figure shifts with your location and local competition, the procedures you want to promote, and how efficiently your front desk converts the leads we send. We model concrete numbers for your market on the discovery call.

How long until Google Ads delivers new patients?

Paid ads deliver leads almost immediately — often within the first few days after launch. The first 30-60 days are a deliberate testing phase: we identify which keywords, audiences, and creatives convert best in your specific market and shift budget toward what works. Lead flow becomes predictable enough to staff and schedule around by week 6-8.

What's included in Google Ads management?

Campaign build, keyword research focused on new-patient flow plus whatever procedure you want to grow, ad copy, landing-page conversion review, call tracking, and twice-monthly strategy meetings focused on the KPIs that actually matter to the dentist — leads, CPL, connection rate, and new patients seen — not views and impressions.